Many ask themselves the “one question”: what else can I post besides my selfies and sales-heavy posts about my products and services?
Here’s the problem with that: if you focus on yourself, people will turn away. Focus on them, and they’ll give you their attention.
20 post-series ideas inspired by:
1. your customers
2. your industry
3. your team & you
4. your products
Customers
Build trust by helping your customers before they are even customers.
- Find out their FAQs and create posts with solutions to them.
- Find out their objections and create posts that address them.
- Mistakes customers make when they work with you.
- Find pitfalls from your industry that customers could easily avoid.
- The most common complaints and what you’ve done to minimize them.
Industry
The best ways to outperform your peers and build your authority.
- Share a list of valuable resources pertinent to your work.
- Disprove myths from your industry and show how not to do it.
- Your Business 1×1. Explain the basics as simply as possible.
- Simplify your industry terms and help your clients understand them.
- Share some fun facts from your industry.
Team & Personal
Help your target audience get to know you better and like you.
- Show what kind of person you are in private
- Introduce someone from your team and what their role is.
- Share books, quotes, podcasts, people, and YouTube channels that impact you.
- Share why you do what you do and how you approach your business.
- Share lessons, mistakes, changes, and defining moments that have shaped you.
Products
Make sure your customers are comfortable with your services and products.
- Disprove myths about your services and products
- Present your favorite projects in an interesting way (process, before/after,…).
- Share the benefits of your service. What do your customers get out of it?
- Share quotes or funny memes related to your business.
- Share “Did you know” posts about your products and services.
